Face-ism Ratio

I've been reading an interesting and very well presented book called, Universal Principles of Design. One topic therein is 'face-ism'. Apparently, images depicting a person with a high face-ism ratio (where the face takes up most of the image) focus attention on the person's intellectual and personality attributes. So, here's one of me - what do you think? The research doesn't explain whether the inclusion of a purple woolly hat has any further negative impact on your perception but perhaps it might!